WeAreIn is a non-profit organization based in Washington state working to find solutions for homelessness with partners in the same field within Seattle County and King County. The initial branding design project happened back in 2020 when the organization was founded, involving the logo and web design and several assets for social media. In 2022, after two years of gathering data from their audience and research, the organization decided to revisit the brand and refine it to a new look and feel that would be further aligned with their goals and principles.
logo construction and brand book guidelines
New expanded brand book, branding assets, social media and website.