AllinWA

All in Washington was an effort to unite different non-profit groups to bring solutions and gather funds as a response to the Covid-19 pandemic, providing assistance to the most affected communities in Washington state. The effort required creating a brand identity that could serve as the campaign’s face and an information hub site accessible to all the organizations involved. The branding collateral for this included social media graphics and web ads that aimed to reach a wider audience. The effort culminated in a virtual musical concert involving some famous artists native to Washington, including Macklemore, Sierra. and Pearl Jam. As a result, the effort exceeded the targeted goal by raising more than $110 million for Covid-19 relief to workers and families disproportionately impacted.